Smartly was founded in 2016 by a team that saw how broken retail investing was — and decided to fix it. Today, we're a multidisciplinary group of engineers, investment professionals, and customer-experience specialists building the future of wealth management in Southeast Asia.
Founder & CEO
An Estonian-born entrepreneur, Keir founded Smartly in 2016 to solve the transparency and accessibility gap he experienced firsthand as a beginner investor. He sets the company's vision and product direction.
Chief Technology Officer
Leads engineering and platform architecture. Previously built trading infrastructure at fintech firms in Europe, with a focus on scalable, low-latency financial systems.
Head of Investments
CFA charterholder with a decade of experience in portfolio construction and ETF strategy at global asset managers. Oversees Smartly's portfolio models and risk framework.
Head of Customer Experience
Champions every customer touchpoint — from onboarding to long-term support. Previously led CX teams at consumer fintech and SaaS companies across Asia-Pacific.
Head of Compliance
Ensures every aspect of our platform meets the rigorous standards set by the Monetary Authority of Singapore. A former regulatory officer turned fintech compliance leader.
Head of Growth
Drives Smartly's reach across Singapore and the wider Southeast Asian market. Background in growth marketing for fintech and B2C technology brands.
Every fee, every allocation decision, every algorithm — explained in plain English. If we can't justify it clearly, we don't do it.
Investing has been gated behind minimums and jargon for too long. We believe everyone — at any income level — deserves access to the same tools the wealthy have always had.
We don't chase trends or pump products. Our portfolios are built for decades, not quarters. So is our company.
Every product decision starts with one question: does this make our customers wealthier in the long run? If the answer isn't a clear yes, we don't ship it.
We're always interested in hearing from talented engineers, investment professionals, and customer-experience specialists who share our mission.